Journalism in the service of society

Six lucrative careers in sports

There is the misconception that sportspeople are the only ones making a living out of
their respective games. However, it is well known that one doesn’t have to be an actual
athlete before making money from any sport. Here are six careers.

Sports Director

A sports director is the head of the department of an amateur or professional team that
handles all or most of the its administrative operations. The most critical duty of a
director is managing public relations. He/ she is also in charge of creating and
maintaining budgets, arranging travel, and supervising staff. Depending on the size of
the team, a director may handle tasks like ordering equipment and balancing budgets.

Talent Scout

A scout evaluates the talent of athletes to sign them to represent teams. They watch
amateur and professional athletes perform and review their current talent levels and
potential. They attend games, monitor news outlets, watch the footage and speak with
coaches to discuss individual athletes and their potential.


Not to be confused with a coach. A trainer is a professional who works under the
supervision of physicians to treat and prevent injuries and other medical conditions.
They advise athletes on exercises that improve balance and strength, correct use of the
equipment and proper nutrition. If there is an injury, a trainer provides immediate care
and proposes a treatment plan. A trainer also writes reports and record maintenance.
Athletic trainers who work with teams sometimes have to be present at practice
sessions and games, which may require working nights and weekends.


A coach works with athletes or teams to help players grow their skills and abilities in
their chosen sport. They may work with amateur or professional teams. Coaches and
their assistants are responsible for motivating their teams to perform their best. They
monitor competitors and develop strategies to help a team win. Coaches and assistants
create training schedules, advise about practice methods and assess players’ physical
and mental well-being and provide support as necessary.


Agent/contract negotiators are sometimes mistaken as scouts. They are professionals
who negotiate contracts with teams for their clients to get the most profitable deal. Other

duties may include handling marketing and endorsements, developing trustworthy
relationships with clients, recruiting athletes, signing contracts, complying with rules and
regulations, understanding business ethics and maintaining contracts.

General Manager

A general manager is responsible for a team’s daily activities. They may serve as an
image maker during media briefings and are responsible for its marketing and finances.
They typically oversee the recruiting and signing process, manage the coaches and
oversee the development and support teams. They also negotiate contracts with players

Comments are closed.

Naija Times