*PWC to audit awards process
The 2022 edition of the annual All Africa Music award, AFRIMA will hold December 8 to 11 at a venue (country) yet to be announced.
A press release from the organisers says: “A special announcement will be made on the host country and location for the awards, on 30th September, 2022.”
The release continues, “The AFRIMA awards ceremony will feature a 4-day fiesta of music, glitz, and glamour aimed at celebrating Africa, recognising talents, and expanding the economic frontiers of the culture and creative industry on the continent.
“The event is scheduled to commence with the welcome soiree, followed by the AFRIMA Music Village, the host city tour, Africa Music Business Summit, and the exclusive nominees’ party, and concluded with the live awards ceremony broadcast to over 84 countries around the world.”
AFRIMA’s 13-member jury, for 10 days in July sat through thousands of entries received and came up with 382 nominations across all 39 categories.
Following the conclusion of the selection of finalists, the voting portal for the public choices will be opened on Sunday, September 25 to the public, globally, to decide the winners in each of the 39 categories.
The International Committee of the All Africa Music Award (AFRIMA), in conjunction with the African Union Commission (AUC), announcing the opening of the voting portal on Friday, encouraged music lovers to vote intensively using the voting portal live at www.afrima.org, before the portal closes on December 10, 2022, being the eve of the awards.
“More information on the voting process, which would also be audited by the International auditing firm, PriceWaterHouseCoopers (PWC), can also be found on the website, as well as AFRIMA’s social media (Instagram/TikTok – @Afrima.official; Facebook – Afrimawards; Twitter – @afrimaofficial),” according to the organisers.
As it was at the AFRIMA 2021 edition, the PWC, which has audited other major global awards including the Oscars, will audit the voting portal, collate the votes and present them at the awards.
AFRIMA’s Executive Producer/President, Mike Dada, said, “AFRIMA’S core values of FACE IT – Fairness, Authenticity, Creativity, Excellence, Integrity, and Transparency remain at the heart of our operations. With PWC, we are further reinforcing these value drivers, ensuring that we remain as inclusive, credible and authentic as always.”
Dada reassured that the awards body remains the ultimate recognition of African music globally, also serving as a muse to other award bodies across the continent.
“We are not oblivious to the fact that there are some other award bodies that copy our nominations every year. As the ultimate recognition of African music, globally, we are a source of inspiration to both music gatekeepers and music lovers across the entire industry. AFRIMA continues to blaze the trail in celebrating African talent and developing our creative ecosystem, and this year’s edition is a step further in that direction,” he said.
On her part, the African Union Commission’s Head of Culture, Mrs Angela Martins encouraged music lovers to vote decisively and objectively.
She said, “We have done our part. It is left to you the fans to now decide your winners. Remember that these categories are highly competitive and are based on merit. Let your votes help the best person(s) emerge as champion.”
African music lovers can take part in the events on social media, live stream on the AFRIMA website at www.afrima.org and visit the social media platforms (IG/TikTok – @afrima.official; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA) ), and they can watch the event coverage by tuning in to their local and cable TV providers.
In partnership with the African Union Commission, AFRIMA is a youth-focused music platform that recognizes and rewards the work and talents of African artistes across generations.
AFRIMA primarily stimulates conversations among Africans, and also the rest of the world, especially on the potential of the creative arts for fostering real human enterprise, as well as contributing significantly to social cohesion, as well as sustainable development in Africa. The Programme of events is in line with the AU Agenda 2063 which outlines Aspiration 05 as the development of the arts and culture sector including its cultural and creative industries, to boost the development of the African economy.
Comments are closed.