Nigerian designer takes on fast fashion with eco-friendly brand

AS sustainable fashion enthusiast Uche Aladimma rummages through discarded denim at an open market in Lagos, Nigeria, a sky-high red jacket catches his eye; now she has to decide whether to turn it into an apron, a bag or something else.

Aladimma, 28, says she launched the eco-friendly brand Azach in February to combat fast fashion in the populous African nation by using recycled clothing to produce streetwear that is popular with older adults.

“All the things we work with are things that we can use for a long time… They are things that you can pass on to people… and put them up in baskets,” he said.

An engineering graduate who found her calling in eco-fashion, Aladimma wants to do more to help the environment. He hopes to make furniture using denim one day.

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