RWANDA on November 26 commended a week long tourism activities as part of efforts to boost its tourism and promote intra- Africa travels. With the theme; Adopting Innovative Approaches to Boost Intra-Africa Travel as a drive for Tourism Business Recovery, the week’s activities span December 3.
Taking place at Kigali Conference and Exhibition Village (KCEV) and Kigali Convention Centre (KCC) in Rwandan capital, the Rwanda Tourism Week is part one of the strategies to boost the recovery of tourism then enable Rwanda tourist stakeholders to showcase their products and foster partnerships that would create more business opportunities.
The ongoing Rwanda Tourism Week will be displaying and exposing several tourism activities including Golf for Conservation event scheduled to connect the East African region’s elite businesses amongst the stakeholders.
A Restaurant Week is also part of the ongoing promotional culinary event attracting the public to taste the best foods in a variety of cuisines at favourite restaurant at promotional rates
About 17 selected restaurants are participating in the promotional campaign in Kigali, Frank Gisha Mugisha, the Director General of the Rwanda Chamber of Tourism, said.
Rwanda lost about $10 million, or 10% of estimated revenues in 2020 after cancellation of about 20 conferences planned between March and April the same year due to COVID-19 restrictions.
This year’s Tourism Week will see leading African business leaders converge on Kigali at a forum to share insights on different strategies which can enable tourism and travel to boost the local economy and encourage inclusivity and sustainability and reconnect tour operators, travel stakeholders within the African continent and beyond. Roughly 2,000 local and international delegates are expected to attend.
The Executive Chairman of the African Tourism Board (ATB) is currently participating the Rwanda Tourism Week along with a section of members from the Board to promote Africa’s tourism in Rwanda.
Converging members from ATB will also contribute their ideas on the development of Intra-Africa Travel at this time of the year when thousands of families are expecting to travel within their respective countries and outside their countries for Christmas and New Year holidays.
Rwanda is known as ‘A country of Thousand Hills and a million Smiles.’
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