THE CEO of Twitter, Elon Musk, has stated that the company would soon begin paying verified content producers for the advertisements they insert in their responses, with the first payment block being around $5 million.
Musk, the billionaire who bought Twitter last October, stated in a tweet, “Note, the creator must be verified, and only ads served to verified users count.”
Since Elon Musk’s takeover of Twitter, the social media network has struggled to retain advertisers, who are afraid to place ads especially after the business laid off thousands of employees.
The move comes as Twitter’s incoming CEO, Linda Yaccarino, an NBC Universal advertising veteran, prepares to take over the social media network.
Musk stated in March that the messaging service generates 5 or 6 cents per hour of user attention and may increase to 15 cents or more with more timely and relevant advertisements.