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Kole Ademulegun, partner/founder Media Link, passes on 

THE death has been announced of Chief Kole Ademulegun, partner/founder and Vice Chairman of MediaLink Ltd, one of the country’s leading out-of-the-home advertising companies.

Described as a thoroughbred practitioner, Ademulegun was said to have passed on Saturday, June 10, but the cause of death is yet to be disclosed.

A report in brandcrunch.com.ng, one of the advertising industry’s leading mediums reads:

“As the industry is trying to come to grips with the sudden passage of Tolu Ogunkoya, Managing Director /Chief Executive Officer of Media Reach OMD, West Africa who passed away in London in May, the death has been announced of Mr. Kole Ademulegun.

“While the reason for the cause of his death which filtered in Saturday, is still scary, Mr Ademulegun, a fellow of the Advertising Practitioner Council of Nigeria (APCON) now ARCON, and former president of the Outdoor Advertising Association of Nigeria (OAAN) was a respected leading light in Nigeria’s Integrated Marketing Communications industry.

“Mr. Ademulegun and his long-time partner and trusted ally, Chief Babu Akinbobola prior to the 80s, were working in a full-service creative agency, Grant Advertising before they decided to opt out for a joint partnership when they set up MediaLink Ltd.

“The thoroughbred practitioners whose experience spanned Media, Advertising and Communications, established Media Link in September 1983. Media Link in no time became the innovative leader the outdoor business Nigeria had been waiting for.

“In view of their background, Ademulegun and his partner brought panache and style to outdoor advertising in Nigeria “Our mission was clear. To change the face of Outdoor Advertising, by creating non-conventional sites and being proactive to our clients’ needs”.

Reacting to the news of Mr. Ademulegun’s death, the President of the Association of Advertising Agencies of Nigeria, Steve Babaeko said,

“Mr. Kole Ademulegun was one of the pillars of our industry a leading light that blazed the trail for new generations of practitioners, especially in the Out of home sector. The news of his passing is both shocking and heartbreaking. On behalf of the Executive Board of the Association of Advertising Agencies of Nigeria (AAAN) we send our deepest condolences to his family and his colleagues. Our prayers are with them at this very difficult time”.

“Dr. Olalekan Fadolapo, Director-General, the Advertising Regulatory Council of Nigeria, ARCON said, “A distinguished Fellow and a respected practitioner has gone home to be with the Lord. We will surely miss him, ADIEU MR KOLE ADEMULEGUN:

Also reacting to the news of the demise, the President, Media Independent Independent Association of Nigeria, MIPAN and Chairman, Heads of Advertising Sectoral Groups, HASG, Mr. Femi Adelusi, who was away in the United Kingdom for the burial of Tolu Ogunkoya, former MIPAN President and CEO, Media Reach OMD, West Africa expressed shock.

The news of the passing of Mr. Kole Ademulegun is a sad one. The industry is yet to recover from the shocking passing of Mr. Tolu Ogunkoya and then this news, he expressed.

“I met Mr. Ademulegun early in my entrance into the industry and used his professional experience and passion in running a successful business. He sacrificed time and effort in driving collaboration across all sectoral groups and clients. He always demonstrated a friendly, warm, and amiable persona.

“He was an active contributor of ideas to the HASG (Heads of Advertising Sectoral Group) and he reached out to me when he heard about my appointment as the Chairman of the HASG and shared some very helpful advice.

“He will be missed, I pray that the Lord comforts his family and friends”. May his soul rest in peace, the MIPAN President prayed.

“Media Link Ltd is a leading Out of Home Advertising company in Nigeria with over 4 decades of experience pioneered quite a number of innovations in the Nigerian OOH Advertising Industry such as Photo frames in 1984, Delux boards in 1986, High-rise and Rooftops in 1990, 96-sheet super sites in 1994, Backlit/Lightbox in 2000, Scrolling Billboards in 2008, Backlit Lamp posts in 2009 and many more.

“Mr. Kole Ademulegun served as the Deputy Managing Director, Managing Director, and Vice Chairman of Media Link Ltd at different times. He also served OAAN in different capacities at other times. He was a 2-term President of the professionals association. He thereafter served as the BOT member of the “association.

“Adieu, Kole Ademulegun.”

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