TELECOMMUNICATIONS company MTN has secured the rights to broadcast the Nigeria Premier Football League (NPFL) on streaming platforms.
Propel Sports Africa, the broadcast streaming partners of the Nigerian top flight, announced the deal with MTN Nigeria for the exclusive broadcast of the matches on mobile devices.
Propel is planning to cover eight matches every matchday for streaming, which would mean over 300 games per season, when the thrice postponed league eventually begins.
Basil Kabbani, Chairman of Propel Sports Africa, said: “The engagement with the team at MTN has been amazing. From the Digital Value Added Service (VAS), to the Marketing and Commercial team, their approach has been consistently professional, and their enthusiasm for the NPFL content has been infectious.
“From the very start of our negotiations, we knew MTN was the right partner to give our great content, the platform it deserves.”
The deal, concluded by Propel Sports Africa President, Edward Simons, and MTN Chief Operating Officer, Hassan Jabar, will include in-and-post-game highlights delivered in real time to MTN subscribers through the NPFL Live OTT platform, the telecommunications outfit said in a press release.
“We are excited about this opportunity to deliver entertaining content to our subscribers. It is a testament to our commitment to sports development in Nigeria,” Jabar said.
“We know Nigerians love football and we are glad to partner with Propel Sports Africa and GTI to deliver Nigerian Premier League matches in high definition to our customers.
“We are confident that this partnership will transform the reception and appreciation of the Nigerian league.”
NPFL Chairman Gbenga Elegbeleye said: “The NPFL is excited about the partnership potentials to elevate the league’s visibility and engagement. We are thrilled to welcome MTN as our exclusive telecommunications partner.
“Their expertise and commitment to innovation align seamlessly with our vision for the league and with MTN’s support, we look forward to not only reaching a wider audience but also enhancing the overall experience for our dedicated fans.
“This groundbreaking collaboration marks a significant milestone in the realms of sports and technology, promising an elevated viewing experience for football enthusiasts across the nation and abroad.”
The NPFL was on cable television via SuperSport and gaining popularity among young Nigerians before a dispute ended the regular live broadcast of the games years ago.
The championship play-offs were however broadcast live on the same SuperSport in June as the best six teams from the shortened season battled for the title in Lagos.
A definitive resumption date for the commencement of the 2023/2024 has not been announced, three months after the specially arranged abridged season ended with Enyimba emerging as champions via the play-offs.