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Apple partners OpenAI, unveils ‘Apple Intelligence’

Apple on Monday unveiled “Apple Intelligence,” its suite of new AI features for its coveted devices — and a partnership with OpenAI — as it seeks to catch up to rivals racing ahead on adopting the white hot technology.

For months, pressure has been on Apple to persuade doubters on its AI strategy, after Microsoft and Google rolled out products in rapid-fire succession.

But this latest move will take the experience of Apple products “to new heights,” chief executive Tim Cook said as he opened an annual Worldwide Developers Conference at the tech giant’s headquarters in the Silicon Valley city of Cupertino, California.

To help towards that end, Apple has partnered with OpenAI, which ushered in a new era for generative artificial intelligence in 2022 with the arrival of ChatGPT.

OpenAI was “very happy to be partnering with Apple to integrate ChatGPT into their devices later this year! Think you will really like it,” posted the company’s chief Sam Altman on social media.

Apple Intelligence will also be added to a new version of the iOS 18 operating system, similarly unveiled Monday at the week-long conference.

Apple executives stressed privacy safeguards have been built into Apple Intelligence to make its Siri digital assistant and other products smarter, without pilfering user data.

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