Nigeria’s sports minister Sunday Dare has insisted that the country’s top football league should be on television to draw more interest and engagement.
Dare said during his inspection of the rehabilitation work going on at the National Stadium, Lagos at the weekend.
The Nigeria Professional Football League has not been on television for the last few years and it has lost most of the buzz it generated when it was on cable channel SuperSport.
“Our football league must be ‘Content Stupid’ to develop because football is content stupid,” Dare said.
“We watch the English Premier League; we are transported to England through the power of television. It is clear that our domestic league cannot develop without content.
“We have agreed with the NFF and LMC that there must be content in our league. “We may not be able to cover or show five or six matches, but the content must be there.”
The League Management Company, the organisers of the NPFL, recently announced a deal with a production company to produce content for broadcast of league matches, but it not clear if the games will be available on conventional television either through terrestrial or cable channels.
The body has launched an online application, NPFLTV, that will at least provide regular match highlights.
“I have received an assurance from the LMC that there would be content,” the minister added.
“The content might be gradual, but there must be some clear markers laid down, especially now that stadiums will be empty due to the Covid-19 pandemic.
“Fans would be able to watch their teams play on television. Content must return so that our apex football league can develop and gain universal recognition.”
The sports ministry and the LMC have agreed on Sunday, 27 December as the opening day for the new NPFL season.
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